This training course from Museum Development North, on the 24th June, is aimed at museum professionals in North museums who have responsibility for marketing, and should be useful for those running industrial heritage sites. It will also act as as a refresher course for more experienced museum marketing professionals who are seeking new ideas and opportunities.

The one day in-person course, which will be held at the National Waterways Museum in Cheshire, will cover:

• how to set marketing objectives and evaluation metrics
• how to better understand your audiences and select the right marketing channels
• how to build and maximise key messages
• how to evaluate your marketing activity

For more details follow this link: Getting the Word Out: An Introduction to Marketing for Museums – Museum Development North