The AIM ‘Hallmarks of Prospering Museums’ initiative comprises a framework to help museums and heritage organisations throughout the UK. The Hallmarks identify characteristics that are typical of successful heritage organisations and enable them to prosper and thrive.

‘Hallmarks at Home’ takes the existing principles and applies them to the recovery and reopening of the museum sector post-coronavirus. This programme of online events is intended to help AIM members get into the best position to prosper and thrive in the long-term. More details can be found here: https://www.aim-museums.co.uk/aim-hallmarks-home/