Choosing the right social media platform or platforms for your industrial museum or site is a big step since it affects the visibility, engagement, and impact of your site. Most industrial sites have a presence on Facebook, but deciding to join, stay, or leave a platform requires careful consideration, since some platforms are a better fit with your site than others. There is a variety of guidance for charities online on how to choose. Here are two useful sources of advice.

Charity Digital has a ‘Social Media 101’ series which details the pluses and minuses of joining a variety of social media platforms from Blue Sky to LinkedIn. This can be found here: https://charitydigital.org.uk/ The site requires email registration to access their free support.

Eleswhere, CharityComms, the membership network for communications professionals working in UK charities, has a handy social media platform checklist template which covers:

• audience
• objectives
• stakeholders
• safeguarding and risk managment
• budget and resources
• social media strategy
• planning platform engagement
• and having an exit plan

This can be downloaded from here: https://www.charitycomms.org.uk/social-media-platform-checklist