Charity Digital has updated their advice on how to use social media. Social media has become essential for charities, and industrial heritage sites are no exception, in helping reach wider audiences, raise awareness, and drive donations. But as the social media landscape constantly changes, staying effective requires regular evaluation.

Social media is a powerful tool, but it only works if it reaches and engages your audience. With platforms like Facebook (used by nearly all industrial sites in England) ending fundraising tools in Europe and X (formerly Twitter) undergoing significant shifts, many charities are finding success by pivoting to newer platforms like TikTok, industrial heritage sites included, to connect with both new and existing audiences.

A social media audit can help to evaluate if your current efforts are meeting your goals, ensuring that you’re building trust by sharing up-to-date and accurate information in the right places. Charity Digital’s advice on how to conduct such an audit, from monitoring your accounts and checking your branding, to auditing your content, can be found here:

https://charitydigital.org.uk/topics/how-to-make-your-social-media-a-trusted-voice-11779